Role – Creative Lead / Graphic Designer
Veriff is a global provider of AI-powered identity verification tools for secure digital onboarding. I worked closely with the marketing team to create materials that supported B2B sales and brand visibility, while also collaborating across the company on projects ranging from recruitment campaigns to product design initiatives.
The following case studies highlight a fraction of the collaborative problem-solving and design work I contributed to over the years. The text corresponding to the image is below it!
Summer Days Visuals – Creative Lead / Graphic Designer
Every year the challenge was to design visuals that portrayed the most valuable metrics, celebrated the year before, and planned for the year ahead. Creating clean and clear material for the presenters to work with.
Social Media Design – Creative Lead / Graphic Designer
Faced with low LinkedIn engagement, I designed social content using clear visuals and concise messaging to attract leads effectively using A/B testing. Delivering content for individual designs, and working on ongoing campaigns – boosting engagement and positioning Veriff as a trusted industry leader.
Whitepapers and Sales Collateral – Creative Lead / Graphic Designer
By creating key assets myself and developing clear, structured briefs for freelancers, I streamlined the production of whitepapers, sales decks, and campaign materials. This approach ensured consistency across digital touchpoints – from pricing pages to product launches – while fostering collaboration and delivering polished, on-brand outputs that supported engagement and growth.
Annual Veriff Identity Fraud Report – Creative Lead / Graphic Designer
The largest project of the year for marketing at Veriff is their Identity Fraud Report. It gains a lot of traction on social media – ultimately leading to business enquiries and sales meetings. Over my time at Veriff I was responsible for the design of this, improving its quality. The video on the right shows a short clip going through the Veriff Fraud Index 2024 – another annual report.
Illustrated Identity Cards – Creative Lead / Graphic Designer
After the company's rebrand in 2022, all illustrations and marketing materials had to be refreshed. I led a project where we redesigned many different ID cards from across the globe. These are now used in marketing and sales materials – especially in our blog, see below.
Blog Header and UX Illustration – Creative Lead / Graphic Designer
Veriff uses a lot of illustration and photography to instil trust in its users and create a familiar brand identity. I was responsible for all new or updated web assets – keeping the website visuals coherent and engaging.
Events Booth Design – Creative Lead / Graphic Designer
Veriff attends many events and trade shows over the course of the year. My job was to ensure that our booths were eye catching and portrayed Veriff's mission clearly. The general consensus was to use our primary colour palette for trade shows – this one is maximising Veriff's light teal brand colour.
Crosslinking Visual Representation – Creative Lead / Graphic Designer
Crosslinking utilizes Veriff’s network of global customers to uncover fraud patterns and block repeat offenders across different organizations. The goal was to portray this complex topic visually, using motion graphics – so it could be used across socials, across product launches, and in the corresponding reports.
